Sure, our research technology is cutting edge.
But it’s our people that make the difference. Our team is passionate about working with you to find innovative ways to measure how your media brand delivers the consumers that advertisers need to reach, the market trends that drive your business, and the actionable insights that will enable you to leave your competitors in the rear view.
It's a pleasure to meet you.
The Coda Executive Team
Craig Michaelson
Chairman
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Craig Michaelson
Chairman
Craig is Chairman of Coda Ventures and Chairman of ADOC the NY investment group that provided the initial funding for Coda. In his role as Chairman, Craig supports Coda with ongoing strategic and financial guidance.
Craig is also Partner and Chief Operating Officer for Prager Metis, a New York-based international accounting firm. As a Partner in the Tax and Advisory Department, he has over 30 years of experience in trusts and estates, Individual and international tax and real estate investments.
Marianne Grogan
President
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Marianne Grogan
President
917-834-7971
Tom Robinson
Chief Marketing Officer
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Tom Robinson
Chief Marketing Officer
Sammy Papert
Executive Sales Consultant
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Sammy Papert
Executive Sales Consultant
Sammy Papert is a salesperson at heart (first sales role selling used cars!) who had the pleasure of combining sales skills with 10 years in research, all in support of helping newspapers sell more or better serve every audience.
As a “bonus”, he spent 15 years in a family business representing middle and small-market newspapers in national sales.
He’s committed to democracy through better journalism, so put him to work for you!
Sergio Razo
Senior Vice President
Client Services
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Sergio Razo
Senior Vice President
Client Services
Sergio is Senior Vice President of Client Services. He is experienced in data-driven storytelling, identifying opportunities and detailing solution-selling strategies in his work with a diversity of media and agency clients. Sergio’s expertise includes the automotive, financial services, healthcare, insurance, online gaming and technology categories.
Sergio spent eight years with Nielsen Scarborough as its print research lead. Previously, he held managerial and data analyst positions at The Arizona Republic in Phoenix, Arizona.
Matt Baldwin
Vice President
Client Services
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Matt Baldwin
Vice President of Client Services
As Vice President of Client Services, Matt helps Coda Ventures put client needs first, using data-driven insight to win revenue, direct multi-channel marketing and efficiently align audiences and content opportunities.
Matt is the former corporate Vice President of Research at MediaNews Group, where he led all audience, content and sales support research for 61 markets. His scalable Category Strategies, Key Account Presentations and Custom Research approaches have won over $50 million for media, retail and agency clients.
Matt has also served as NAA Research Federation President and was named Advertising Age/NAA Newspaper Marketer of the Year. Matt dedicates his spare time to family, golf and motorcycles.
Jessica Wilmoth
Controller
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Jessica Wilmoth
Controller
Jessica is the Controller for Coda Ventures. In her role, Jessica provides the company with ongoing accounting, financial consulting, and operational support.
She earned her Bachelor of Science in Finance degree from MTSU in 2006 and is now owner of Wilmoth Financial in East Nashville where she specializes in financial consulting, accounting, and tax return preparation.
Jessica, and her husband Steven, are raising their 2 young children in East Nashville. They love to travel, play Rummikub with friends and family and get outdoors!
ADOC
Investment Group
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ADOC
Investment Group
ADOC Investment Group is a professional investment consortium specializing in the technology, marketing services and consumer intelligence sectors. ADOC’s leadership team of talented men and women represents a broad array of financial experience and expertise, managing a portfolio that reflects a special passion for investing in and supporting the newspaper industry.