Local Newspapers. Local markets. Your success.
The dynamics of your local market are evolving at light speed. We move just as fast to provide you with revenue-driven insights. Coda is a marketing & media research and consulting firm specializing in three core disciplines.
How We Help You Turn Data Into Dollars
Local Market Audience Studies
We help you turn local market insights into increased advertising revenue. Plus, we quantify your total market reach across all your newspaper platforms – print, web, social, apps, video, e-newsletters and more.
Reader Engagement Studies
To make the most of your newsroom resources, we measure readers’ engagement with your current news content, and identify the local topics and features they would like to see more of. The result? A reader-driven news strategy that drives reader loyalty.
Analytics
We transform statistics into savings when you outsource routine research and marketing functions to our team of industry experts – creative data analyses, intelligent reports and compelling sales tools and collateral.
